Senior Digital Marketing Specialist

As a Senior Digital Marketing Specialist, you'll drive comprehensive digital marketing strategies, utilizing AI tools to manage multi-channel campaigns, optimize performance, and analyze data for continuous improvement.

New Taipei City, Taiwan

Full-time

BizLink International Corp.

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Key Responsibilities:

Create and implement comprehensive digital marketing strategies to achieve company goals, including brand awareness, lead generation, and customer engagement.
Utilize AI tools and technologies to analyze data, automate processes, and enhance campaign performance. Leverage machine learning and predictive analytics to drive decision-making and optimize marketing efforts.
Oversee and manage digital marketing campaigns across various channels, including search engine marketing (SEM), social media, email marketing, and content marketing.
Monitor and analyze campaign performance using AI-driven analytics tools. Prepare detailed reports on key metrics, insights, and recommendations for continuous improvement.
Develop and manage content strategies that align with our brand voice and resonate with target audiences. Ensure content is optimized for SEO and engages potential customers effectively.
Work closely with the sales, product, and creative teams to ensure alignment of digital marketing efforts with overall business strategies. Provide guidance and support on digital marketing best practices.
Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Use AI-driven market research to identify new opportunities and inform strategic decisions.
Develop and manage digital marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
Any other tasks assigned by the manager.

Job Requirements

Minimum of 5 years of experience in digital marketing, with a proven track record of managing successful campaigns. Experience in the cable manufacturing or B2B sector is a plus.
Demonstrated experience in utilizing AI tools and technologies for digital marketing purposes, including data analysis, automation, and predictive modeling.
Proficiency in digital marketing platforms and tools, including Google Analytics, Google Ads, social media advertising platforms, and content management systems. Familiarity with AI-driven marketing tools and software is highly desirable.
Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced certifications or degrees in AI or data science are a plus.
Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights. Excellent communication, project management, and organizational skills.
Ability to think creatively and develop innovative marketing strategies that differentiate us from competitors.

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Senior Digital Marketing Specialist

Key Responsibilities:

Job Requirements

BizLink is looking for the best & brightest talent